Since the accession of Lebanon in 1996, Serge Hochar played a major role in the renovation and development of the Lebanese vitivinicultural sector, working closely with the OIV.
Head of the Lebanese OIV delegation for around fifteen years, he was also one of the architects of Lebanon's wine legislation established in 2000, Founder and President of the Union Vinicole du Liban and, more recently, President of the National Institute of Vine and Wine. He successfully positioned Lebanese wines on the international stage, a tireless ambassador dedicated to his passion and vision for his country's viticulture.
Jean-Marie Aurand, Director General of the OIV, who visited Château Musar with Serge Hochar last September, paid tribute to him by highlighting "his philosophical vision of wines, which will remain as testimony to his passion."