Mr Aurand summarised the events of 2014, his first year in office, highlighting the fact that "the OIV family has expanded, with the addition of our newest Member State, Armenia, which joined the organisation after Azerbaijan in 2013 and India in 2012. This growth shows that our Organisation is attractive and has a great image". Expressing his desire to negotiate more new memberships in 2015, the Director General reminded attendees that "our Member States currently represent almost 85% of global wine production and 80% of global wine consumption".
Jean-Marie Aurand then paid tribute to the success of the 37th World Congress of Vine and Wine, which took place in November 2014, in Mendoza, Argentina, calling it "a memorable congress, which boasted more than 1000 participants and in which more than 500 scientific papers were presented". The General Assembly of the OIV also formally adopted the 2015-2019 Strategic Plan, the Organisation's roadmap for the next five years. "This plan takes into consideration major developments in the vitivinicultural sector: an increasingly globalised and internationalised market (2 out of every 5 bottles of wine consumed globally are imported), growing competition and new expectations from consumers and the general public", the Director General explained.
In this context, "it is important to identify good practices and rules that preserve the stability and quality of products in order to ensure fair trade and to respond to consumer expectations in terms of product quality, health protection and transparency. This strategic plan also tackles new issues such as the impact of climate change and the promotion of sustainable viticulture" [2015-2019 Strategic Plan].
Another highlight identified by Jean-Marie Aurand concerned "efforts to improve and modernize the operation of the Organization. For example, OIV experts can now, for the first time, disseminate their presentations and studies via a scientific publisher, [OIV-EDP Sciences], while communications and presentations are being enhanced by the use of statistical data from the vitivinicultural sector".
The Director General of the OIV also reminded attendees that 2015 will see the election of a new president of the Organization, as well as new commission and sub-commission presidents, in Mainz, Germany, where the next OIV congress will take place on July 5th - 10th. He noted that the call for scientific papers for the congress had been launched and promised to be a great success [38th World Congress of Vine and Wine]. He also announced the redesign of the OIV website and the modernization of its IT systems.
Finally, Jean-Marie Aurand welcomed the experts who will be attending the upcoming meetings in Paris in April to implement the 2015 work program, which he said promises to be rich and ambitious. He underlined the quality of their work and thanked them for their active involvement.
Mainly based on hybrids such as Solaris, Hibernal or Maréchal Foch, viticulture is growing in the region of Zielona Góra, as well as in the west of the country, in Wroc?aw in the south-west, in Krakow in the south, in the region of Podkarpacie and in Kazimierz Dolny in the south-east. In addition, consumption has also increased over the past few years, going from 1.4 litres to 2.4 per capita.
After recalling the objectives and missions of the OIV, Mr Jean-Marie Aurand stressed the benefits of joining the large OIV family for Poland, both as a producing country with specific climate conditions and as a consuming country increasingly interested in wine culture.
The Polish Ambassador indicated that he would engage in the necessary discussions with the Polish Minister for Agriculture so that the possibility of OIV membership can be considered as soon as possible.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) is proposing to amend its regulations to permit the use of American viticultural area (AVA) names as appellations of origin (AO) on labels for wines that would otherwise qualify for the use of the AVA name, except that the wines have been fully finished in a State adjacent to the State in which the viticultural area is located, rather than the State in which the labeled viticultural area is located.
The proposal would provide greater flexibility in wine production and labeling while still ensuring that consumers are provided with adequate information as to the identity of the wines they purchase.
TTB permits the use of viticultural area names as appellations of origin on wine labels, so that vintners may better describe the origin of their wines and consumers may better identify the wines they may purchase.
During this discussion, the Director General highlighted the involvement of the Executive Agency on Vine and Wine, represented by its Director, Mr Krasimir Koev, and made reference to various avenues that would enable Bulgaria to position itself as one of the leading viticultural countries in the Black Sea area. Among the activities envisaged, two areas could be given priority, namely the organisation of a regional scientific and technical forum in Bulgaria and the involvement of the country's university and professional sector in the OIV's Master's programme (the MSc OIV in Wine Management).
In addition, H.E. Mr Anguel Tcholakov, Ambassador Extraordinary and Plenipotentiary of Bulgaria in France, supported the idea of organising a presentation of his country's wines at the OIV headquarters during the exhibition of Thracian treasures from Bulgaria, a cultural event that is to be held at the Louvre in spring 2015.
The Minister for Agriculture also stressed the importance she attached to strengthening the contribution of Bulgarian expertise within the OIV as part of the rural development programme, certain aspects of which particularly affect native table grapes and wine grapes.
Mr Jean-Marie Aurand, accompanied by Dr Jean-Claude Ruf (Scientific Coordinator of the OIV), presented statistics relating to production, trade and consumption of wine around the world and the latest developments as part of the WHO expert meeting dedicated to evaluating global alcoholic beverage consumption.
This meeting falls within the framework of the collaboration between the WHO and the OIV, which was initiated several years ago. Indeed, the WHO uses OIV data to a significant extent as a basis for the evaluation of the production and consumption of alcohol of vitivinicultural origin in various countries around the world.