Wine in Moderation – Art de Vivre (WIM) is a non-profit association founded in 2011 by the European vitivinicultural sector to coordinate the implementation and development – both on a European level and internationally – of the WIM Programme, with the vision of securing responsible and moderate wine consumption patterns as social and cultural norms by spreading the WIM message in Europe and beyond. It has since been extended to Argentina and Chile.
This status will enable representatives from WIM to participate in the working sessions of the OIV commissions, sub-commissions and expert groups, as well as to attend the General Assembly.
