During this technical conference, a number of speakers underlined the important role that bulk wine plays in changing consumption habits, marketing and business strategies.

14% of world wine production is intended to be sold in bulk, which, in 2014, represented almost 38 million hectolitres (mhl), corresponding to around 38% of the total volume of world exports.

With 12.4 mhl, Spain is the leading exporting country of bulk wine, followed by Italy (5.5 mhl) and Australia (4.0 mhl). With respect to imports, these increased by around 15.5% between 2010 and 2014.

These discussions, in which the Director General of the OIV took part, brought important experts and award winners from the Academy together around three round tables: viticulture and oenology, legislation and the market, and wine and culture.

The idea of this discussion, as for the publication, was to compare the award winners' prospective vision of the wine world to that of leading figures who have modelled it so far.

Founded in 1992 by Américo Amorim, President of the Amorim group (the leading company in the world for cork production), the mission of the Academy is to improve knowledge about wine and support oenological research. It is for this reason that every year it presents two awards to young oenology students or young authors in the fields of wine-related sociology or legal expertise.

The Amorim Academy has observer status at the OIV.

This year, the exhibition brought together 1000 exhibitors (150 more than in 2013) from 25 different countries.

Several technical conferences were also organised in connection with this exhibition, for example, on environmental concerns (water and pesticide management, etc.) and on the issue of diseases linked to vine dieback (diagnostic tools, etc.).