On Tuesday 22 September, the Director General of the International Organisation of Vine and Wine (OIV), Pau Roca, and the Secretary General of the World Tourism Organisation (UNWTO), Zurab Pololikashvili, welcomed speakers from the wine tourism sector and participants from all over the world for a webinar jointly organised by the two organisations.
Held in cooperation with the International Wine Tourism Think Tank and moderated by Mariëtte de Toit-Helmbold, based in Cape Town, the focus of the webinar was put on “Innovating in wine tourism in the context of COVID-19".
Speakers from Argentina, Chile, France, Italy and Spain shared their recent experience on how they have dealt with the impact of COVID 19 on their wine tourism activity. Some common trends have emerged in how to innovate in order to rethink and recreate wine tourism in the current context. The importance of local markets, new partnerships, open air experiences and digital transformation were highlighted.
Get to know the customers to offer a personalised experience, finding the right balance between technology and human contact are fundamental for the participating panellists, as digital modifications are here to stay. Along with these changes, improving local tourism turned to be the key for recovery, having sustainability as a pillar.
Watch the webinar here:
On 8 September 2020, the International OIV Jury, composed of the scientific and technical elite of a number of OIV Member Countries, awarded 19 OIV Awards and 10 OIV Special Mentions. The winners were selected from a list of 30 nominated publications: 27 books and 3 websites.
2020 Awards winners here [FR/EN]
The President of the Award Jury, Azélina Jaboulet-Vercherre, and the Scientific Secretary, Richard Pfister, thanked the many readers from around the world who had evaluated the publications presented with impartiality and professionalism.
The 2020 Awards mark 90 years since the creation of the Awards of the International Organisation of Vine and Wine. This year has seen a particularly diverse range of submissions, with 25 countries in 4 continents represented across the 11 categories for this prestigious Award, which is internationally recognised in the vitivinicultural sector.
On this Anniversary, the Jury also wanted to congratulate and show support for publishers, thanks to whom the work of authors, photographers and illustrators is showcased to a high editorial quality.
With this in mind, the Acknowledgement of the 2020 OIV Award Jury was awarded to 4 Publishing Houses.
Submissions for the 2021 Awards are open from 1 September 2020 until 28 February 2021.
Publications, including books or websites, from around the world (OIV Member Countries as well as non-Member Countries) are anticipated to continue the long history of the OIV Awards – the aim of which is to promote the dissemination of knowledge about vine and wine among professionals in the sector, enthusiasts, and even novices.
