OIV Guide for the implementation of principles of sustainable vitiviniculture
RESOLUTION OIV-VITI 641-2020
OIV GUIDE FOR THE IMPLEMENTATION OF PRINCIPLES OF SUSTAINABLE VITIVINICULTURE
WARNING: This resolution repeals the following resolutions: - CST 1/2008 - OIV-VITI 422-2011 |
THE GENERAL ASSEMBLY,
CONSIDERING the resolutions:
CST 1/2004 providing the definition, objectives and implementation steps of sustainable vitiviniculture,
CST 1/2008 providing guidelines for implementing environmental sustainability in the vitivinicultural sector,
OIV-VITI 422-2011, providing guidelines for sustainable viticulture adapted to table grapes and raisins covering production, storage, drying, processing and packaging of products,
And OIV-CST 518-2016 defining the five general principles of sustainable vitiviniculture while considering equally environmental, social, economic and cultural aspects,
CONSIDERING that there is a great diversity of vitivinicultural environments and grape and wine production systems on which the various factors contributing to sustainability have a different impact,
CONSIDERING the need to promote global harmonisation of sustainability approaches applied worldwide, while understanding that one size does not fit all,
CONSIDERING the need to provide comprehensive and concrete tools that illustrate the application of sustainability principles in vitiviniculture and thus facilitate their acceptance,
CONSIDERING that there are many different and potentially equally appropriate approaches to evaluating a system of actions for sustainable development,
CONSIDERING the general need to understand the sustainability concept and its implications,
CONSIDERING article 2.2.k of the Agreement of the 3rd April 2001, one of the activities of OIV is “to contribute to the promotion or recognition of the world vine- and wine-growing heritage and its historical, cultural, human, social and environmental aspects”,
CONSIDERING that the regional culture forms its identity and specificity, and that the vitivinicultural production has always been an important component in the constitution of the image of a viticultural region,
CONSIDERING that the resolutions CST 1/2008 and OIV-VITI 422-2011 require periodical revision and that they need to be updated based on the principles established by Resolution OIV-CST 518-2016,
DECIDES to adopt the following “OIV Guide for the implementation of principles of sustainable vitiviniculture”,
DECIDES to withdraw the resolution CST 1/2008 “OIV guidelines for sustainable vitiviniculture: production, processing and packaging of products” and the resolution OIV-VITI 422-2011 "OIV Guidelines for sustainable viticulture adapted to table grapes and raisins: production, storage, drying, processing and packaging of products” as these resolutions cover only the environmental aspects of sustainability,
DECIDES that the various OIV guidelines for sustainable vitiviniculture should be regularly revised and updated (3 years period is recommended) and supplemented, under the basis of the principles here established.
OIV Guide for the implementation of principles of sustainable vitivinicultue
OIV GUIDE FOR THE IMPLEMENTATION OF PRINCIPLES OF SUSTAINABLE VITIVINICULTURE
OIV Guide for the implementation of principles of sustainable vitivinicultue
1. Part 1: General considerations
1.3. The role of sectoral bodies in the sustainability of the vitivinicultural sector
2. Part 2: Integrating sustainability throughout an organization
2.1. Identification and hierarchisation of relevant stakeholders
2.1.1. Reasons for identification of stakeholders
2.1.2. Spheres of identification of stakeholders
2.1.4. Methodology of prioritisation of stakeholders
2.2. Identification and prioritisation of relevant areas of actions
3.2. Development of a sustainability strategy within an organisation
3.2.1. Understand the sustainability concept and the current guide
3.2.3. Identify and hierarchize stakeholders
3.2.4. Identify and hierarchize areas for action
3.2.5. Identify measurable goals and appropriate indicators for chosen areas for action:
3.2.6. Link the areas for action with the stakeholders
3.2.8. Plan, do, check, adjust
3.2.9. Report on sustainability
Principle 1: Sustainable approach integrates environmental, social and economic aspects
Principle 2: Sustainable vitiviniculture respects the environment
Principle 3: Sustainable vitiviniculture is sensitive to social and cultural aspects
Principle 4: Sustainable vitiviniculture seeks to maintain economic viability
Principle 5: Sustainable initiatives require planning and assessment
1. Part 1: General considerations
1.1. Introduction
In 2016, the OIV adopted the Resolution OIV-CST 518-2016 “OIV General Principles of Sustainable Vitiviniculture – Environmental – Social – Economic and Cultural Aspects”, which reminds the definition of sustainable production (as provided in the resolution OIV-CST 1-2004) as well as defines its general principles applied to all vitivinicultural products.
The present document is a practical guide for an organisation of the vitivinicultural sector wishing to promote and apply the general principles of sustainability.
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The present document provides recommendations on how an organisation of the vitivinicultural sector can translate and adopt the “General principles of sustainable vitiviniculture” (resolution OIV-CST 518-2016) in its activities.
Are provided in this document:
- General description of the management process for planning and implementing a sustainability approach within an organisation,
- Recommendations for actions that could be undertaken by an organisation so as to contribute to sustainability outcomes,
- Various planning and organisational tools
1.2. From general principles of sustainability towards their endorsement and implementation by the vitivinicultural sector
Sustainable development is a guiding principle of development policies firstly defined and widely recognised thereafter by the 1987 Report of the UN World Commission on Environment and Development: ”Our Common Future”.
Today the definition of sustainable development, as adopted in 2015 by the United Nations in its 2030 Agenda for Sustainable Development, consists of 17 Sustainable Development Goals. This new agenda includes goals like “responsible consumption and production”, “sustainable cities and communities”, “affordable and clean energy”, “life on land and life below water”.
In 2016, when Paris Agreement on Climate Change entered into force, the need to limit the rise of global temperatures was added to sustainability goals.
Sustainable development goals cannot be achieved only by public policies. Participation of private enterprises and organisations is necessary.
The vitivinicultural sector must play his role in the achievement of sustainability goals by implementing initiatives that take into account its specific characteristics:
- It has a strong link with the territory, its history, culture and customs
- It is based on agricultural production which can not be delocalised, requiring specific know-how and which generates employment in a rural area on all levels of competencies: from agricultural workers to managers
- It manufactures products of high-added value and important export potential
- It uses endogenous resources of the genetic diversity of grape vine (ancestral grape varieties, new grape varieties, genotypic diversity within grape varieties) contributing to valuing and conserving them
- It plays an essential role in the creation and preservation of landscapes
- Is a major factor identifying a region – has an important potential for the development of tourism
- Is affected by the impacts of climate change and societal changes
- Is open to technological innovations
- A sector wheresectoral organisations prevail making it possible to generate and implement collective strategies
- It assumes its responsibility towards sustainability goals of the United Nations Organisation
Main challenges for the vitivinicultural sector in adapting sustainability approach Maintain a sustainable market in line with societal expectations both inside and outside the organisation, while supporting competitive productive and economic issue. Improve society confidence in vitivinicultural companies through the implementation of a sustainability approach. Develop a sustainable vitivinicultur with a dual objective of preventing negative environmental impacts and adapting to the climate change, thanks to the adaptation of production practices |
1.3. The role of sectoral bodies in the sustainability of the vitivinicultural sector
The vitivinicultural sector is caracterised by a very strong presence of various types of sectoral bodies. These can be inter-professional bodies, professional associations, various kinds of consortia, associations of producers, etc. Their role and involvement in organizing the vitivinicultural sector may vary from country to country and from one type of organization to another. Even if they are not directly involved in the production process, these professional organizations contribute to shaping the vitivinicultural sector and formulating and implementing collective strategies.
This particularity of the viticultural sector gives it an advantage of possible collective synergies regarding its future challenges, and consequently, timely and adequate adaptation to newly arising challenges.
While this document is more focused on formulation of practical guidance for all types of organisations directly involved in production of vitivinicultural products (providing examples of actions to be conducted, management tools, possible indicators, etc.), the role of sectoral bodies in the definition and operation of sustainable strategies by producing organisations should be particularly underlined.
The role of these collective organisations in introduction, formulation and application of sustainability approaches can be summarised as follows:
- Sharing of knowledge: support in conducting participatory and multi-stakeholder sectoral reviews and identification of sustainability accelerators and issues to be addressed
- Leading the way: definition of roadmaps, and focusing objectives
- Sharing and mutualising tools, methodologies and actions
- Sharing and mutualising results: provision of necessary support and tools to allow benchmarking between organisations, so as to be able to follow progress and adjust collective objectives.
- Ensure such indicators are comparable among participants to allow monitoring of collective and individual sustainability progress.
- Providing operational support: support for fundraising (public or private), organising training and capacity building activities, cost sharing of the eventual application for certification scheme, etc…
- Driving innovation
- Providing technical assistance
- Sharing communication strategy and raising awareness-
- Interaction with public authorities so as to exchange on sectorial needs, as well as to seek synergies and support in the development of the sustainability policies.
2. Part 2: Integrating sustainability throughout an organization
2.1. Identification and hierarchisation of relevant stakeholders
2.1.1. Reasons for identification of stakeholders[1]
Identification and classification of the sphere of influence of an organisation is one of the key-steps of a sustainability approach. To be sustainable an organisation needs to identify actual and new potential targets for its actions and decisions.
The objectives of listing and prioritising stakeholders are:
- Identify stakeholders of the organisation and analyse their characteristics and priorities
- Prioritise organisation’s stakeholders to allow appropriate revision and adapt communication procedures accordingly
- Rebalance organisation’ relationships with various stakeholders
- In relation to the areas for action or actions identified, identify stakeholders that would be concerned or impacted by them so as to adapt actions and strategy
2.1.2. Spheres of identification of stakeholders
The following seven main groups of stakeholders can be considered:
- Within the organisation
- In the value chain of the organisation
- Public authorities, public services, media
- Professional organisations of the vitivinicultural sector
- Social sphere
- Environmental sphere
- Economic sphere
2.1.3. Potential stakeholders
The following list provides an indicative outline of possible stakeholders of an organisation of the vitivinicultural sector. It should be noted that one stakeholder can be classified in one or more categories, as his relationship with the organisation can concern various aspects of the organisation’s activities.
- Within the organisation
- Employees
- Management team
- Seasonal workers
- Subsidiaries
- Governance: shareholders, investors, cooperative members, associates, etc…
- Employees associations
- In the value chain of the organisation
- Clients
- Suppliers and service providers
- Consumers and final users
- Partners and competitors on the same market
- Public authorities, public services, media
- Public authorities
- Research and education institutions
- Media
- Newspapers and magazines
- Wine-writers and b(v)loggers
- Editors (wine guides, touristic guides, etc…)
- Scientific publishers
- Sector bodies of the vitivinicultural sector
- Professional and interprofessional organisations of the vitivinicultural sector including certification bodies of organisations
- Competitors
- Environmental organisations
- Social responsibility and sustainability organisations (SRO’s)
- Local community organisations (culture, sport, religion, etc…)
- Tourism organisations and agencies
- Intergovernmental and international organizations (such as OIV)
- Society in general
- Neighbours
- Recruitment (agencies, educational institutions, etc…
- Security and health
- Organizations for social inclusion and integration
- Vulnerable groups (associations, organisations)
- Future generations (associations)
- Training and educational private organisations and associations
2.1.4. Methodology of prioritisation of stakeholders
Step 1: make the list of the organisation’s stakeholders
Step 2: validate the list of stakeholders (discussion within the organisation, validation by a relevant group)
Step 3 prioritise organisation’s stakeholders
- Associate a level of priority or of mutual influence to each stakeholder (choose a notation scale: for example from 1 to 5)
- The level of priority should be validated by discussion within the group responsible for the task
Step 4: For each stakeholder describe the actual level of relation, level of mutual influence, expectations, risks and associated area for action
Stakeholder |
Level of mutual influence |
Expectations |
Opportunities |
Risks |
Associated principle of sustainability |
Associated area for action |
Step 5: organise stakeholders by level of priority and level of mutual influence (table or cartography)
2.2. Identification and prioritisation of relevant areas of actions
Not all areas for action are suitable for all types of organizations. For example, an organisation not planting new plots or constructing new structures cannot be evaluated according to its options on site selection.
Step 1: identification of potential actions
The OIV resolution OIV-CST 518-2016 defines 16 areas for action. The current guide provides recommendations for activities that can be undertaken in each of the mentioned areas for action (part 3).
The organization should identify and list potential actions in all the 16 areas for actions, except for those that are clearly inapplicable.
Step 2: identification of pertinent actions
For each action listed in the previous phase, the organisation allocates a level of priority (example: 1 for strategically important, 4 for low importance, 0 for not applicable).
The following criteria can be used:
- Potential impact of decisions and activities on the stakeholders, environment, organisation’s commitment to sustainability and organisation’s activity
- Level of implication of stakeholders
- Feasibility of action
Step 3: classification and prioritisation of actions
Organisation decides to retain the most pertinent and applicable actions. Special attention is made to keep actions in all of the 5 principles of sustainability, as defined by the resolution OIV-CST 518-2016.
Stakeholders supposed to be affected by the action are identified.
The following table can be used as an example of the decision-making process:
Area for action |
Action identified |
Level of priority |
Stakeholders involved |
Principle 1: Sustainable approach integrates environmental, social and economic aspects |
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Area for action 1.1 Governance of the organization |
Participation of management team in training on sustainability |
1 |
Management team |
Drafting of sustainable production strategic plan |
1 |
Management team |
|
Identification of relevant stakeholders |
1 |
Management team, employees |
|
Overview and analysis of existing regulations |
2 |
Legal department |
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Analysis of positive and negative impacts of the organisation’s activities |
1 |
Operational department |
|
Definition of procedures for operation of sustainability approach within the organisation |
1 |
Management team |
|
Principle 2: Sustainable vitiviniculture respects the environment |
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Area for action 2.1: Selection of the site |
Not applicable for the moment, no projects of growing |
5 |
N/A |
Area for action 2.2: Soil management |
Minimise risk of erosion |
2 |
Agricultural team Management team Research institutions Environmental associations |
The table as developed should then be crosschecked with the table obtained in step 4 of identification of relevant stakeholders’ procedure (point 2.1.4).
Step 4: drafting of strategic plan
In order to finalise prioritisation and draft initial strategic plan, each area for actions should be evaluated under two parameters:
- Importance of the area for action
- Actual performance of the organisation in the area for actions
The following table demonstrates an example:
Identified areas for action and related actions |
Importance of the action |
Actual performance of the organisation |
1.1 Governance of the organisation |
1 (high) |
(low) |
2.5 input management - rationalisation of energy use |
1 (high) |
2 |
2.5 input management - rationalisation of water use |
1 (high) |
5 |
2.5 input management - optimising the use of technical inputs during the production and processing phases |
1 (high) |
3 |
This step allows identification of the existing commitment of the organisation to sustainability approach, as well as points where additional progress and development are needed.
Strategic plan of actions should consider these findings of the previous analysis.
3. Part 3: Implementation of a sustainability approach by an organisation of the vitivinicultural sector
3.1. General principles of sustainability adopted by the OIV resolution OIV-CST 518-2016 and the related fields of action
The OIV resolution OIV-CST 518-2016 is organised around five principles of sustainability. All of them should be respected while organising and implementing a sustainability program. Each principle can be divided into several areas for action.
OIV-CST 518-2016: General Principles of Sustainability applied to Vitiviniculture
Principle 1: Sustainable approach integrates environmental, social and economic aspects |
|
Area for action 1.1 |
Adjustment of the governance of the organisation |
Area for action 1.2 |
Control and communication of sustainability performance |
Principle 2: Sustainable vitiviniculture respects the environment |
|
Area for action 2.1 |
Selection of the vineyard and winery site |
Area for action 2.2 |
Soil management |
Area for action 2.3 |
Preserving biodiversity |
Area for action 2.4 |
Preserving the landscape |
Area for action 2.5 |
Input management |
Area for action 2.6 |
Output management |
Area for action 2.7 |
Limiting noise and air pollution |
Area for action 2.8 |
Adaptation to climate change and mitigation of climate change |
Principle 3: Sustainable vitiviniculture is sensitive to social and cultural aspects |
|
Area for action 3.1 |
Working conditions |
Area for action 3.2 |
Integration with the local socio-economic and cultural environment |
Area for action 3.3 |
Health and safety of consumers |
Principle 4: Sustainable vitiviniculture seeks to maintain economic viability |
|
Area for action 4.1 |
Resilience |
Area for action 4.2 |
Efficiency |
Principle 5: Sustainable initiatives require planning and assessment |
|
Area for action 5.1 |
Planning |
Area for action 5.2 |
Assessment/self-assessment |
Area for action 5.3 |
Monitoring and development of knowledge |
Area for action 5.4 |
Communication |
With reference to the five principles of sustainability, defined by resolution OIV-CST 518-2016, this document intends to:
- Define a general framework for strategy definition, planning, management and evaluation of sustainable initiative of the organisation
- Propose possible areas for action
- Propose a tool to help in planning and organisation of actions, including the prioritisation of these actions according to the objectives established by the organisation and within its particular environmental, social, cultural and economic or market situation/context
- Propose a tool to facilitate the identification of stakeholders[2] ,
- Propose a tool to help in performance evaluation, i.e. a list of possible indicators for each principle and area for action,
- Propose for each area for action, suggestions for good practices that may be implemented within the organisation.
3.2. Development of a sustainability strategy within an organisation
Sustainability should not be limited to compliance with static requirements. It is about innovation, value creation and value capturing; it requires that business models be critically assessed and changed to more efficiently address the multiple and continuous ongoing challenges of sustainability.
While developing sustainability strategy, a broad and/or global vision of the organisation should be defined to meet such challenges. Vitivinicultural products should not be seen only as product but as an experience, thus rethinking the offer and the value chain.
Several considerations before launching sustainability strategy discussion within an organisation:
- Don’t start from the present – better to start from the future. Be forward thinking. Starting from the present will make you compliant with the actual situation. Starting from the future will make you proactive.
- Ensure that research, analysis and learning precedes investments and changes: investment and/or change will be useless without a clear understanding of how to use them. Smart organisation start small, learn fast and scale rapidly.
- Stay wedded to the goal while constantly adjusting strategy: smart executives and organisations accept that they will have to make many strategic adjustments along the way. Although directional consistency is important, strategic flexibility is critical.
- Build collaborative capacity: in the actual world, creating alliances with other businesses, nongovernmental organisations and governments is one of the major keys to success – it can foster innovation, optimise research and development costs, develop new ideas for diversification. Success often depends on the organisation’s ability to create new structures, operating roles and procedures, and mechanisms for developing products, distributing them, and sharing value among different actors of the value chain.
The process of introduction and implementation of sustainability approach by an organisation includes six steps:
- Step 1: Understand the sustainability concept and the current guide
- Step 2: Make an initial evaluation of the sustainability situation within the organisation and if possible, conduct benchmarking with other similar organisations
- Step 3: Identify and hierarchize stakeholders
- Step 4: Identify and hierarchize areas for action
- Step 5: Link the areas for action with the stakeholders
- Step 6: Plan, do, check, adjust
3.2.1. Understand the sustainability concept and the current guide
The management of the organisation must become familiar with the structure of the document, its recommendations and its vocabulary.
The implications to the organisation of the implementation of sustainability approach should be evaluated and understood: objectives, costs, benefits, additional human resources and expertise and partnerships. Each of these aspects will assist in securing both the internal and external support and the leaders/project champions that are critical for the effective establishment of this (ese) program (me)s.
3.2.2. Make an initial evaluation of the sustainability situation within the organisation and if possible, conduct benchmarking with other similar organisations
Before launching a sustainability approach, it is strongly advised to evaluate the current situation of the organisation and to compare it to the situation of other organisations of the region and/or sector.
This can be achieved by participation in relevant seminars, events, training sessions, by contact with organisations already implementing sustainability approach or providing guidance/references
Internal inventory and/or mapping can be made by an external service provider or can be done internally based on findings of self-evaluation.
3.2.3. Identify and hierarchize stakeholders
Impacts, interests and expectations
In addressing sustainability strategy an organisation should consider the following relationships:
- Between the organisation and society: how organisations’ decisions and activities impact on society and the environment. An organisation should also understand society’s expectations of responsible behaviour concerning these impacts.
- Between the organisation and its stakeholders: an organisation should be aware of the interests and attitudes of its various stakeholders. These are organisations or individuals whose interests could be affected by the decisions and activities of the organisation
- Between the stakeholders and society: an organisation should understand the relationship between the stakeholders’ interests that are affected by the organisation, on the one hand, and the expectations of the society on the other. Although stakeholders are part of society, they may have an interest that is not consistent with the expectations of society.
Understanding and identification of the sphere of influence of the organisation
Stakeholders are organisations or individuals that have one or more interests in any decision or activity of an organisation. Because these interests can be affected by the organisation, a relationship between them is created. This relationship needs not be formal; the relationship created by this interest exists whether or not the parties are aware of it.
To identify stakeholders an organisation should ask itself the following questions:
- To whom does the organisation have legal or ethical obligations?
- Who might be positively or negatively affected by the organisation’s decisions or activities?
- Who is likely to express concerns about the decisions and activities of the organisation?
- Who has been involved in the past when similar concerns needed to be addressed?
- Who can help the organisation address specific impacts?
- Who can affect the organisation’s ability to meet its responsibility?
- Who would be disadvantaged if excluded from the engagement?
- Who in the value chain is affected?
After the identification of relevant stakeholders of an organisation, an analysis should be conducted to assess how the interests of those stakeholders should be addressed. This analysis will help to establish a hierarchy of demands of stakeholders and a clear mapping of possible interactions with stakeholders and society. It may be particularly interesting to assess those stakeholders who have high influence but low interest in the project or organisation.
The part 2.1 of this document proposes a more detailed methodological outline of identification and analysis of stakeholders
3.2.4. Identify and hierarchize areas for action
A detailed description of sustainability principles, areas for action and major issues as applied to the vitivinicultural sector is presented in point 3.3. of this guide. This part of the document also provides non-exhaustive selection of examples of actions to be undertaken for each of the areas of actions covered by sustainability principles.
The final selection of examples to apply or the generation of innovative, issues-specific approaches should be guided by the priorities, resources and context of each organisation.
All five sustainability principles should be considered when making decisions or choosing actions.
An illustration of hierarchization of identified areas for action is presented in point 2.2.
3.2.5. Identify measurable goals and appropriate indicators for chosen areas for action:
A set of goals and indicators should be identified for each identified area for action. Goals following the SMART methodology criteria should be:
- Specific: a specific area for improvement should be target
- Measurable: an indicator of progress should be quantified or at least suggested
- Assignable: the person/department responsible should be identified
- Realistic: objectives can realistically be achieved, given available resources
- Time-related:time frame when the result(s) can be achieved should be indicated.
The indicators should be at least:
-
Relevant
- Linked to the target: The indicator should be clearly linked to one or more targets and provide robust measures of progress towards the target(s).
- Relevant to the operational context.
- Useful: The measurement well-captures program effectiveness.
-
Credible
- The indicator is reliable and sensitive
- There should be a detailed description of the method of measurement
- Based on sound methodology: the indicator should be scientifically robust and based, to the greatest extent possible, on existing internationally agreed definitions, classifications, standards, recommendations and best practices. The methodology behind the indicator (data sources, method of computation, treatment of missing values, regional estimates, etc.) should be well documented and readily available
- Have been tested: empirical analysis showing the indicator is valuable has been undertaken and results have been documented. The indicator should be recommended by a well-established and recognized peer review mechanism or through international mechanisms. For new indicators, pilot projects are needed and must be supported with necessary resources to test the indicators and data collection methods and the results need to be fully documented.
- Feasible: the indicator should be measured in a cost-effective and practical manner. A regular and timely data collection mechanism has been or can be developed with reasonable costs and effort.
- Easy to communicate. The indicator is clear and easy to understand for policy makers, the general public and stakeholders, and unambiguous for interpreting.
3.2.6. Link the areas for action with the stakeholders
For each identified area for action, the organisation should associate relevant stakeholders.
3.2.7. Assessment report
An assessment report should be drafted including the following elements:
- Results of the analysis of identified stakeholders
- Hierarchised areas for actions linked with identified stakeholders
- Sustainability goals of the organisation and their time-frame of implementation (short term and long term)
- Indicators for monitoring sustainability goals
3.2.8. Plan, do, check, adjust
PDCA (plan, do, check, adjust) approach is recommended. This approach allows to constantly adapt the strategy to the real-world conditions.
3.2.9. Report on sustainability
An organisation should report at appropriate levels about its performance on sustainability to the stakeholders affected.
In reporting to its stakeholders, an organisation should include information on its objectives, indicators chosen to measure the performance and performance in the core issues of sustainability. Units used to present numeric values should be harmonised with the International System of Unit (SI). Fair and complete picture of performance in the implementation of sustainability strategy, including achievements and shortfalls and the ways in which the shortfalls will be addressed.
The form of the report should be adapted to the target group (it could be a detailed report, letters, graphics communication illustrating quantitative performance, etc…)
3.3. Action areas and recommendations for the application of the 5 principles of sustainability in vitiviniculture
There is no exhaustive list of actions that an organisation must undertake to be sustainable. On the contrary, once an initial plan has been put in place, the process is constantly improved by researching best practices and introducing them into the organisation's activities if appropriate. The organisation should apply the PDCA management model (plan, do, check, adjust).
This part of the document, with the aim to support vitivinicultural organisations in implementing the five principles of sustainability, proposes some general and operational indications.
For each of the five principles the main challenges for vitivinicultural organisations and the specific roles that sectoral bodies may play to support progresses toward sustainability are indicated.
In operational terms, as the resolution OIV-CST 518-2016 – “General Principles of Sustainability applied to Vitiviniculture” defines for each Principle a number of areas of actions (see point 3.1 of this document), this part of the document proposes:
- Indicators to evaluate the fulfilment of targets associated with each area of action;
- Actions to develop inside each area of actions; each proposed action is presented with a list not exhaustive of recommendations referring to an effective implementation
- Main challenges for a vitivinicultural organisation
- The role of sectoral bodies.
Consistently with what was previously stated, vitivinicultural organisations may carry out other actions, additional or alternative to those proposed by this document, according to their specific conditions.
Principle 1: Sustainable approach integrates environmental, social and economic aspects
The OIV resolution OIV-CST 518-2016 states that a balanced and simultaneous consideration of environmental, social and economic aspects of sustainability is necessary. It is crucial that organisations assume a holistic attitude to integrate all these three aspects of sustainability into their management approach. Balance in the integration of the principles of sustainability should be respected.
Main challenges for a vitivinicultural organisation under principle 1:
- to elaborate and adopt a global sustainability strategy at the organisation accounting level for the needs and specificities of the given organisation;
- to be part of a collective sustainability strategy aiming to increase efficiency in the achievement of sustainability goals set up collectively;
- to create sustainable business models to increase the value created and to secure its cost effectiveness.
Role of sectoral bodies
Collective organisation of the vitivinicultural sector should facilitate the dissemination of a holistic management culture and stimulate the development of local networks committed to sustainability objectives.
Proposed actions that can be undertaken by the organization in implementing Principle 1
Area for action 1.1 |
Adjustment of the governance of the organisation Recommended indicators: percentage (%) of actions undertaken per each pillar of sustainability |
Proposed action 1.1.1 |
Overview and analysis of existing regulations |
Recommendations |
Establish regulatory monitoring procedures adapted and appropriate to the activities, scale, risk and complexity of the organisation. The following aspects should be monitored with special care (non-exhaustive list):
Under this action, considerable assistance can be provided by sectoral bodies operating in the sector |
Proposed action 1.1.2 |
Integration of sustainable production approaches within the governance structure of the organisation |
Recommendations |
|
Area for action 1.2 |
Control and communication of sustainability performance |
Proposed action 1.2.1. |
Analysis of positive and negative impacts of the organisation’s activities and interactions within the three pillars of sustainability |
Recommendations |
Establish specific evaluation procedures. The following areas of influence should be considered with special attention:
Environmental, Social and Economic aspects should be taken into consideration while conducting the analysis of organisation’s impacts |
Proposed action 1.2.2 |
Integrate organisation's impact on sustainability in strategic business decision making |
Recommendations |
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Principle 2: Sustainable vitiviniculture respects the environment
The protection of soils, water, air, biodiversity and landscapes is particularly relevant in the vitivinicultural field. Therefore, a sound planning is required before planting new vineyards or establishing other vitivinicultural facilities, using well-established ecological principles and the optimum management of existing and new assets.
For this principle of sustainability, the importance of collective strategies and initiatives needs to be particularly underlined. To be most effective environmental solutions should be endorsed by all stakeholders.
Main challenges for a vitivinicultural organisation under principle 2:
- to demonstrate the positive role of the vitivinicultural sector toward the environment and ecosystems;
- to preserve the sustainability of the vineyard as a productive entity or unit;
- to consider the environmental impact as a whole, taking into consideration all types of possible environmental impacts and their interactions and competition;
- to guarantee efficient and limited use of natural resources as well as their conservation;
- to prevent environmental risks arising from vitivinicultural operations;
- to have an active role in sustainable production and consumption, contributing to the promotion of sustainable production among suppliers and sustainable consumption among consumers and buyers;
- to promote the use of environmental best-practices and the integration of related innovations in the vitivinicultural sector, including recent scientific findings in agroecology.
Role of sectoral bodies
Collective organisation of the vitivinicultural sector has the capacity to be a catalyst for the acceptance of an innovative production practice as an admitted environmentally friendly production solution.
Collective organisations of the sector should facilitate the acceptance and implementation of environmental measures, especially by undertaking the following activities:
- identification of priority issues and actions that are most suitable for local conditions aiming at limiting environmental impacts
- facilitation of acceptance of these actions by the local authorities (example: facilitate the process of integration of new practices in products’ specifications (geographical indications, Appellations of origin, collective marks, etc.…)
- promotion of the implementation of new environmental practices among producers
- evaluation and valorisation of the implementation of environmental practices among local stakeholders (local authorities, tourism professionals, residents, consumers, etc…);
- awareness raising activities about environment-friendly practices Coordination at the local and national level of promotion activities concerning the implementation of new environmental practices.
Proposed actions that can be undertaken by the organization in implementing Principle 2
Principle 2: Sustainable vitiviniculture respects the environment |
|
Area for action 2.1 |
Selection of the site Recommended indicators:
|
Proposed action 2.1.1 |
The organisation identifies possible sites for installation of new viticultural plots (if applicable) |
Recommendations |
For each site, a study is conducted on its suitability to the chosen production. The following parameters should be taken into consideration (non-exhaustive list):
The final decision regarding the choice of site of installation is justified according to the conclusions of the study |
Proposed action 2.1.2 |
The organisation identifies possible sites for the installation of new infrastructure and buildings (if applicable) |
Recommendations |
For each site, a study is conducted on its suitability for the chosen production according to the following parameters (non-exhaustive list):
The final decision regarding the choice of site of installation is justified according to the conclusions of the study |
Proposed action 2.1.3 |
Wineries and vitivinicultural facilities for production needs of fresh grapes, raisin, grape juices, wine, distillation, etc… follow principles of eco-conception |
Recommendations |
The following recommendations for better environmental efficiency should be followed and respected:
|
Area for action 2.2 |
Soil management Recommended indicators:
|
Proposed action 2.2.1 |
The organisation minimises the risk of erosion, loss of soil biodiversity and loss of nutrients in the soil and enhances, if required, soil’s organic matter content |
Recommendations |
Examples of possible actions:
|
Proposed action 2.2.2 |
The organisation maintains fertility, biodiversity and structure of the soil |
Recommendations
|
|
Proposed action 2.2.3 |
The organisation considers and minimises the impact on soils and landscapes in the phases of restructuring of plots and earth movements |
Proposed action 2.2.4 |
The organisation minimises soil and water sources contamination by plant protection products |
Recommendations |
|
Area for action 2.3 |
Preserving biodiversity[5] (including soil biodiversity) Recommended indicators:
|
Proposed action 2.3.1 |
Evaluation of biodiversity on site |
Recommendations |
|
Proposed action 2.3.2 |
Follow up on the impact of the organisation’s activities on biodiversity |
Recommentation |
|
Proposed action 2.3.3 |
Apply methods and practices that make it possible to preserve, regenerate and expand where appropriate, ordinary functional biodiversity as well as remarkable and protected biodiversity present on its sites |
Recommendations |
|
Proposed action 2.3.4 |
Raising awareness regarding the importance of preservation and development of biodiversity |
Recommendations |
|
Proposed action 2.3.5 |
The organisation considers, preserves and enlarges (where applicable) varietal and clonal diversity of vines |
Recommendations |
|
Area for action 2.4 |
Recommended indicators:
|
Proposed action 2.4.1. |
The organisation undertakes necessary actions to preserve the landscape, whenever possible striving to increase its value for other activities (nature preservation, tourism, ecosystem services, etc.) |
Recommendations |
|
Area for action 2.5 |
Recommended indicators:
|
Proposed action 2.5.1. |
Rationalisation of energy and water use |
Recommendations |
Identification
Rationalisation
|
Proposed action 2.5.2 |
Recommended options for vineyard management |
Recommendations |
|
Proposed action 2.5.3 |
Recommended management options for harvesting, winemaking and bottling |
Recommendations
|
The organisation defines detailed “Processing protocols” at least for the above-mentioned activities if carried out. “Processing protocols” should specify at least the following: Operational conditions for the harvest of grapes and choice of purchased grapes based on chemical-physical and/or sensory parameters aimed at defining the technological, phenolic and/or aromatic ripeness and taking into account the “residual” characteristics of the grapes; operational conditions and criteria for choosing the pre-fermentation treatments carried out; if applicable, operational conditions and criteria for choosing the drying methods used; operational conditions and criteria for choosing the mashing operations performed on each “production batch”; management criteria for corrections and nutritional integration for musts that shall refer to documented analytic assessments; operational conditions and criteria for choosing the alcoholic fermentation/maceration performed on each “production batch” documented and supported by chemical-physical and sensory parameters; operational conditions and criteria for choosing the malolactic fermentation performed on each “production batch” documented and supported by chemical-physical and sensory parameters; operational conditions and criteria for choosing the assembly of the mass made on each “production batch” documented and supported by chemical-physical and sensory parameters; operational conditions and criteria for choosing the tartaric and protein stabilisation and conservation of the wine performed on each “production batch” documented and supported by chemical-physical and sensory parameters; operational conditions and criteria for choosing the pre-bottling operations performed on each “production batch” documented and supported by chemical-physical and sensory parameters; operational conditions and criteria for choosing the bottling operations for the various products that define the operational conditions documented and supported by chemical-physical and sensory parameters; operational conditions and criteria for choosing the cleaning operations for the different bottles or other containers used and process control methods; Establish measures for the reuse and recycling of waste in the organisation itself. At least once a year, the organisation conducts a general review of the processing protocols and the winery records to identify the operational methods that, while guaranteeing the same product quality requirements, minimise water and/or energy consumption and/or the use of processing aids, additives and nutrients; Recommended considerations for management of packaging The organisation defines the criteria by which a type of packaging is used/re-used, considering its ability to maintain the quality of the product over time based on its intended use and sales channels and recyclability or other indicators of eco-design. At least once a year, the organisation verifies the choices made regarding the use and re-use of the packaging types, with a view to identify those that minimise the water and/or energy consumption based on objective criteria, which may be of the same type or another type considered compatible. Recommended considerations for storage of finished product The organisation stores the packaged product using conditions that minimise water and/or energy consumption, while guaranteeing the conservation of the product’s quality standards. Recommended considerations for cleaning and sanitation of rooms and equipment The organisation defines operational conditions and criteria behind the validated[7] cleaning and sanitation plans. The organisation chooses and documents technical-operational solutions from those that will minimise consumption of water and/or energy and/or detergents and sanitising products. At least once a year, the organisation verifies the sanitation plan, to identify possible new technical-operational methods that, while guaranteeing the same quality standards, minimise the consumption of water and/or energy and/or detergents and sanitising products. |
Area for action 2.6 |
Output management[8] Recommended indicators:
|
Proposed action 2.6.1 |
Optimisation of waste management |
Recommendation |
Identification
Reduction/optimisation
|
Proposed action 2.6.2 |
Valorisation of by-products |
Recommendations |
In order to limit waste quantity, valorisation/value-adding of by-products of the organisation can be considered. Examples of by-products that could be obtained and add value to the organisation:
|
Area for action 2.7 |
Limiting noise and air pollution Recommended indicators:
|
Recommendations |
|
Area for action 2.8 |
Adaptation to climate change and mitigation of climate change Recommended indicators:
|
Proposed action 2.8.1. |
Explore possible ways of adaptation to climate change |
Recommendations |
Collective organisations should play a proactive role in the identification of best-practices and suitable strategies. |
Proposed action 2.8.2. |
Design a strategy to reduce greenhouse gas emissions |
Recommendations |
Recommendations for vineyard:
Energy efficiency and renewable energy:
Improve the efficiency of the production process:
Packaging
Supplies:
Distribution and transportation:
Facilities design:
|
Principle 3: Sustainable vitiviniculture is sensitive to social and cultural aspects
Any sustainable development initiative should consider also the objectives of the entire community: organisations should consider the socio-economic impact of their own activities and should consider getting involved in the socio-economic development of regions (or areas) exploiting the potential of the vitivinicultural sector in maintaining and strengthening social balance.
Vitivinicultural production is first of all an agricultural production of high technicity, requiring specific skills that cannot be delocalized. The vitivinicultural product is also a product that may be seen as a “visit card” of a region, embracing its cultural and geographical specificities that can contribute to the overall promotion and development of the region. In this perspective, the role of collective organisations and cultural associations is most important.
Main challenges for a vitivinicultural organisation under principle 3:
- to preserve local know-how and ensure its transmission;
- to preserve and promote local cultural specificities;
- to ensure stability of the workforce;
- to develop and maintain good relations with the local community and neighbours so as to promote positive image of the vitivinicultural sector;
- to ensure human, social and cultural development associated with the business of grape and wine;
- to create value for the region and/or local community and capture back the value created.
- to preserve and develop attractiveness of the vitivinicultural organisations so as to mobilise and retain competent workforce;
- to motivate the workforce to work for the common goal of the organisation;
- to develop capacities and competencies of the workforce so as to ensure their employability and adaptation to the technological changes;
- Foster quality working conditions allowing for preservation of mental and physical health of the employees and security of the workplace;
- to retain seasonal workers and to perpetuate their know-how.
Role of sectoral bodies
Collective organisations of the vitivinicultural sector, cooperating with cultural associations, should be committed to the following tasks:
- protection of the integrity of vitivinicultural products: modern but based on traditional values;
- promotion of cultural identity;
- preservation of historical know-how;
- collective recognition of historical and cultural value (UNESCO, cultural associations, museums, archeology, etc…)
- promotion of responsible drinking patterns.
Proposed actions that can be undertaken by the organization in implementing Principle 3
Principle 3: Sustainable vitiviniculture is sensitive to social and cultural aspects |
|
Area for action 3.1 |
|
Proposed action 3.1.1 |
Employer and employee relationships |
Recommendations |
|
Proposed action 3.1.2 |
Conditions of work and social protection |
Recommendations |
|
Proposed action 3.1.3 |
Health and safety at work |
Recommendations |
|
Proposed action 3.1.4 |
Human development and training at the workplace |
Recommendations |
|
Proposed action 3.1.5 |
Outsourced activities and working with service providers |
Recommendation |
|
Area for action 3.2 |
Integration with the local socio-economic and cultural environment Recommended indicators:
|
Proposed action 3.2.1 |
Assess, value and promote cultural heritage of the vitivinicultural sector and the specificities of the region |
Recommendations |
|
Proposed action 3.2.2 |
Consider and preserve local viticultural and winemaking know-how |
Recommendations |
Local viticultural and oenological know-how is a notable source for resiliency to be able to face actual and future challenges. To ensure the conservation and transfer of local know-how, the organisation can participate in activities aiming to collect, share and transfer of knowledge and know-how, as for example:
|
Proposed action 3.2.3 |
Consultations with stakeholders likely to be affected by the operations of the organisation |
Recommendations |
|
Proposed action 3.2.4 |
Ensure economic and social sustainability of the supply chain |
Recommendations |
|
Proposed action 3.2.5 |
Value sharing |
Recommendations |
|
Area for action 3.3 |
Health and safety of consumers Recommended indicators:
|
Proposed action 3.3.1 |
Integrate food safety of products and processes into its management system, going beyond sanitary regulations in force if necessary (traceability systems, employee training, monitoring, etc.) |
Recommendations |
|
Proposed action 3.3.2 |
Communicate with consumers regarding moderate and responsible consumption |
Recommendations |
|
Proposed action 3.3.3. |
Ensure adequate labelling of products, especially of allergens and origin of the products. |
Recommendations |
|
Principle 4: Sustainable vitiviniculture seeks to maintain economic viability
Sustainabilty of production also means being economically sustainable. Vitivinicultural organisations should generate sufficient income to competitively remunerate the workforce and the capital invested, while at the same time retaining enough profit to make necessary investments to modernise and adapt its activities to arising changes.
Main challenges for a vitivinicultural organisation under principle 4:
- to optimize the costs of production processes by taking advantage of technological and organizational innovations and increasing their ability to adapt to temporary or structural changes in the factor and product markets;
- to maximize the value of production by creating products that for their intrinsic and extrinsic characteristics make the relationship with consumers continuously profitable.
Role of sectoral bodies
Collective organisations of the sector should facilitate the access to all information necessary for vitivinicultural organisations to face the mentioned challenges.
Principal topics can be summarized as follow:
- economic and organizational aspects of the adoption of relevant technological innovations;
- information on organizational innovations that improve company efficiency;
- qualitative and quantitative information on the market dynamics.
Collective organisations of the sector should stimulate the development of learning networks and the sharing of services to support the management of sustainable production processes from an environmental and social point of view.
Proposed actions that can be undertaken by the organization in implementing Principle 4
Area for action 4.1 |
Resilience (ability of the organisation to support disruptive pressures[10]) Recommended parameters to evaluate:
|
Proposed action 4.1.1 |
Contribute to maintain and/or strengthen organisation's specific identity |
Recommendations |
|
Proposed action 4.1.2 |
Creating conditions for prompt adaptation of organisation assets to new technological conditions |
Recommendations |
|
Proposed action 4.1.3 |
Constantly improve organisation’s structure |
Recommendations |
Transform the staff in charge for operations into an organization that learns continuously:
Stabilize relations upward and downward contractually if required Prepare and improve international expansion (if applicable) |
Proposed action 4.1.4 |
Monitor customer satisfaction |
Recommendations |
The organisation’s value proposition should be expanded to the overall experience and not be limited to the “sensorial” satisfaction of the product:
Implement mechanisms to receive and process communications and claims from customers. |
Proposed action 4.1.5 |
Adopt risks prevention tools and procedures |
Recommendations |
Conduct a comprehensive risk assessment; Adopt risk based thinking Mitigate economic risks:
|
Proposed action 4.1.6 |
Consider risk mitigation tools |
Recommendations |
|
Area for action 4.2 |
Efficiency Recommended indicators: ECONOMIC EFFICIENCY
OPERATIONAL EFFICENCY
SOCIAL EFFICIENCY
|
Proposed action 4.2.1 |
Assess the value created by the organisation and how this value is captured |
Recommendations |
|
Proposed action 4.2.2 |
Apply effective cost control routines both for operations in the vineyard, in the winery or other vitivinicultural infrastructure |
Recommendations |
define possible improvement in processes |
Proposed action 4.2.3 |
Support cost control procedures with appropriate actions |
Recommendations |
|
Principle 5: Sustainable initiatives require planning and assessment
Sustainable production is a process integrating various aspects and involving the whole organisation. Solid coordination of the whole strategy is required to ensure that all principles of sustainability are taken into consideration and are worked through with comparable intensity.
Main challenges for a vitivinicultural organisation under principle 5:
- organisational policies related to the relevant sustainability principle give meaningful guidance to those within the organisation and those closely linked to the organisation (top-down approach);
- implementation of key-performance indicators concerning how existing and proposed activities may affect the relevant policy goals, in particular concerning the integration of sustainability principles throughout the organisation and the tracking of performance over time;
- scheduling and implementation of appropriate actions to address the negative impacts of decisions and activities (Plan Do Control Adjust (PDCA) cycle);
- all communication provided by the organisation on sustainability has to be complete, understandable, responsive, accurate, balanced, timely and accessible (principle of transparency).
Role of sectoral bodies
Collective organisations of the sector should facilitate the acquisition of the required organisational skills by the vast majority of concerned organisations. In this perspective, collective organisations of the sector could provide specific educational formats designed for small and medium organisations where such skill are usually scarce.
Proposed actions that can be undertaken by the organization in implementing Principle 5
Area for action 5.1. |
Planning Assessment / Self-assessment Monitoring and development of knowledge |
Proposed action 5.1.1 |
|
Recommendations |
|
Proposed action 5.1.2 |
Implementation of sustainable production approach is operational within the organisation Recommended indicators: analysis of sustainable approach conducted (internally or by independent evaluator) |
Recommendations |
The following steps should be followed:
|
Proposed action 5.2 |
Responsible and transparent communication Recommended indicators:
|
Recommendations |
Install management procedures allowing to ensure:
|
[1] Individual or group that has an interest in any decision or activity of an organization (ISO 26000: 2010)
[2] Individual or group that has an interest in any decision or activity of an organization (ISO 26000:2010)
[3] All climatic variables and agroclimatic indices mentioned in OIV-VITI 517-2015
[4] See OIV-VITI 592-2018 resolution
[5] See the OIV document of collective expertise entitled: “Functional biodiversity in the vineyard”
[6] See for example OIV recommendations on resolution OIV-VITI 592-2018 – “OIV good practices for minimizing the impacts associated with the application of plant protection products in vineyards”
[7] “Validated” means that the effectiveness of the protocols has been verified. For example, in the case of Cleaning in Place (CIP) or manual operations of cleaning and sanitation, the organization must have conducted control operations to verify that the time, temperature and concentration of chemical products and all the other relevant parameters can guarantee suitable cleaning and sanitation. The organization must show objective proof of having performed the study, taking into consideration the “worst case scenario”.
[8] Gestion des effluents de cave et de distillerie (OIV, 1990) and Managing by-products of vitivinicultural origin (OIV, 2018).
[9] The ILO (International Labour Organisation).Conventions are International labor standards which are legally binding international treaties that may be ratified by member states
[10] Use for example OrgRes Tool: The OrgRes Diagnostic is a free online tool offering a quick assessment of organisation's resilience
[11] Kaizen is an approach of creating continuous improvement based on the idea that small, ongoing positive changes can reap major improvements. Typically, it is based on cooperation and commitment and stands in contrast to approaches that use radical changes or top-down edicts to achieve transformation. Kaizen is core to lean manufacturing, or The Toyota Way. It was developed in the manufacturing sector to lower defects, eliminate waste, boost productivity, encourage worker purpose and accountability, and promote innovation.