During this technical conference, a number of speakers underlined the important role that bulk wine plays in changing consumption habits, marketing and business strategies.
14% of world wine production is intended to be sold in bulk, which, in 2014, represented almost 38 million hectolitres (mhl), corresponding to around 38% of the total volume of world exports.
With 12.4 mhl, Spain is the leading exporting country of bulk wine, followed by Italy (5.5 mhl) and Australia (4.0 mhl). With respect to imports, these increased by around 15.5% between 2010 and 2014.
